A creative brief is a short (one or two pages), high-level document that clearly outlines the important elements of the web site - including objectives, target audiences, requirements etc.
[Project Name] Creative Brief
Summary
Provide a brief overview of the whole project.
Current Situation
Describe the current situation - what is not working, what needs to be improved, what is working. Why the project is needed; what is hoped to be achieved.
Proposal
Describe the project in more detail. What is needed to be done?
Target Audiences
Who is the project targeted at? Are there any specific characteristics that these audiences have?
Goals
What are the main goals of the project?
Requirements
Are there any specific requirements that must be incorporated?
Promotion / Communication Plan
How will this project be promoted and communicated? What is the timing for each promotion / communication and who is involved?
Timing
What is the deadline for the project? Are there any milestones that must be met?
