How to Write a Web Site Creative Brief

A creative brief is a short (one or two pages), high-level document that clearly outlines the important elements of the web site - including objectives, target audiences, requirements etc.

[Project Name] Creative Brief
Summary
Provide a brief overview of the whole project.

Current Situation
Describe the current situation - what is not working, what needs to be improved, what is working. Why the project is needed; what is hoped to be achieved.

Proposal
Describe the project in more detail. What is needed to be done?

Target Audiences
Who is the project targeted at? Are there any specific characteristics that these audiences have?

Goals
What are the main goals of the project?

Requirements
Are there any specific requirements that must be incorporated?

Promotion / Communication Plan
How will this project be promoted and communicated? What is the timing for each promotion / communication and who is involved?

Timing
What is the deadline for the project? Are there any milestones that must be met?

Content of the site

Number of pages in the site will be 6. They are namely:

Home(About Indian Jewellery)- About Us (About the Organisation)-Flash Gallery(images of different jewelleries)-Links(Other relevant jewellery sites)-Site Map(summery of the site)

Useful links for writing Scope

Digital 4 Research

What is Scope Statement?



Scope statements may take many forms depending on the type of project being implemented and the nature of the organization. The scope statement details the project deliverables and describes the major objectives. The objectives should include measurable success criteria for the project.


As a baseline scope statements should contain:
The project name
The project charter (a project charter or project definition (sometimes called the terms of reference) is a statement of the scope, objectives and participants in a project.)
The project owner, sponsors, and stakeholders
The problem statement
The project goals and objectives
The project requirements
The project deliverables
The project non-goals (what is out of scope)
Milestones
Cost estimates
In more project oriented organizations the scope statement may also contain these and other sections:
Project Scope Management Plan
Approved Change Requests
Project assumptions and risks
Project acceptance criteria

Bhaswati Ghosh
Digital 4 – 27th July 2008

Scope Statement


Project name: Absolute skin care website.

Executive summary: Absolute skin care is a Wellington based company. Its a freelance job that was out sourced to me by another company called Cathlight based in Christchurch.The proposed web site design will focus on achieving the objectives of the site and target the audience specified in the requirements analysis.

Site Objectives: The site will provide information about the Company, which will shore up readership number.

Target Audience: The existing client of the company as well as the new clients interested in the skin care.

Technical Requirements: This website will work best with a desktop or laptop computer capable of displaying 32 bit colour at a minimum resolution of 1024 pixels by 768 pixels. The website will be fully compatible with the following web browsers Microsoft Internet Explorer 5.0 or higher and Firefox 1.0 or higher, using Microsoft Windows and Macintosh operating systems. The site will need to design for optimum download using 56K modems.

• EXtensible HyperText Markup Language, or XHTML, will be primarily used for development of the site. XHTML has been approved by the World Wide Web Consortium (W3C). XHTML is a stricter and cleaner version of HTML and is aimed to replace it.

• Cascading Style Sheets (CSS) will be used for specifying display features of text content and layout on the web site. CSS that can be supported across browsers will be used on the site.

Content and Media: The site will display the following media: Logo, Photographs of the jewellery and the content of the site. The JPEG file format will be used for photographic images.

Project deliverables: The site will impress the visitors by presenting useful information with an intuitive navigation system. Further it will have a pleasing artistic treatment of photographs, images, colours and type. The site will also have a site map.



Information Architecture:
• Home→ Logo, Opening hours
• About Us → About the Organisation
• Enquiry → Form
• Contact Us→ Contact Information


Timing: This proposal will be submitted on 28th of July 2008. It is assumed that it will be accepted by next day 29th of July, and the deadline of the project will be on 25th of August 2008.

Assumptions: Tutor will provide feedback and approvals after the submission of the content and imageries. The tutor will be available for meeting at least once every week.

Scope Management: This section would include arbitration and penalty clauses:
• Delay in delivery schedule on the part of the developer.
• Delay in providing feedback and approval on the part of the tutor.
• Delay in providing content and media assets on the part of the developer.